Digital SEO Marketing Newcastle - Facebook Ads Lessons to raise your Effect


Digital SEO Marketing Newcastle is not as simple as constructing a website there are of countless different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I plan to share with you a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because Social media is essential to Digital SEO Marketing, and because there are plenty of things about Facebook Ads that I wished I knew when I initially started investing with them.

Lesson # 1 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you have to select a location. So if you are a local Newcastle Business then you will want to set the location to Newcastle. It just makes sense, right?

But what many people overlook is that they choose by default the option for "Everyone in this Location".

So I want to indicate to you what that actually means. - 'everyone in this location' means each person in whose Facebook says that they are actually in Newcastle will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who reside in Newcastle, or perhaps just people visiting.

So depending on your company, you may want to be targeting people that are visiting or even on holiday in Newcastle. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are likely to promote your business.

Lesson # 2 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, many Facebook users are young, and younger customers basically only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but regardless of whether you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you try out the amount of ads you want aimed solely to 'mobile.

Lesson # 3 - Image v Text

This is the main thing that I really had to remember when first starting. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you will need to ensure that you have a nice image in your ad and your font isn't too large.

Something that I generally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are relying on in the ad.

So be confident to keep this in mind and your ads will have more growth, and less automatic turndown by Facebook.

I hope these few tips and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing attempts in Newcastle.


If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Newcastle on 1300 595 013 or visit, .internetmarketingexpertsNewcastle.com.au.

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