Digital Advertising’s Pidgeon carries good news for local Newcastle businesses!
Digital Advertising is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for quite a few people entering the world of Digital Advertising is that Google keeps making changes, so you ought to understand each of the past updates so as to be readied for the future, and the new changes in Pidgeon herald some interesting news for local Newcastle businesses. In the past we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a variety of rather subtle changes that is very important to get your head around if you are aiming to tackle Digital Advertising. So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered as being a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy...