Digital Advertising’s Pidgeon carries good news for local Newcastle businesses!


Digital Advertising is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for quite a few people entering the world of Digital Advertising is that Google keeps making changes, so you ought to understand each of the past updates so as to be readied for the future, and the new changes in Pidgeon herald some interesting news for local Newcastle businesses.

In the past we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a variety of rather subtle changes that is very important to get your head around if you are aiming to tackle Digital Advertising.

So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered as being a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy sites that are using underhanded techniques or working to buy links - it pushed again towards websites will need to 'earn' a positon rather than buy one.

Hummingbird added a new feature to the game and made us all look to the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building - Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has fixed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Newcastle business, has been around for decades, and is trying to increase their Digital Advertising. The other is a new franchise store from a company that has 100s of outlets around the country.

Traditionally, the smaller local Newcastle store would be dealing with Digital Advertising because they would need to match the budget of the larger company. This meant that many small companies were just giving in on Digital Advertising or wasting their money and time. With Pidgeon, a search in Newcastle, is now more likely to rank a local Newcastle business as a high result compared with one with a national office elsewhere.

So Digital Advertising's new Google update is one to really understand to ensure that you can get the best out of your business!
If you really want to push your Digital Advertising Newcastle campaign to a whole new, fantastic level, then I recommend browsing through Internet Marketing Experts, call 1300 595 013 or visit at WWW.internetmarketingexpertsnewcastle.com.au.

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