Digital SEO Marketing - The Struggle to discover what Google is 'not providing' you


Digital SEO Marketing is a tough and intricate area, and some of the ways that helps make it even tougher is the way that Google is making it harder to find information. I am not often one to fuss about the way that Google changes - largely they are moving to get the SEO 'game' a more honest a worth driven market, but some things are still irritating. So what am I fussing about here? Well allow me to make an effort and clarify it this way.

Irrespective of how you intend to structure your keyword research, it all starts with a specific core principle, one that you ought to develop by checking out your metrics and Google Analytics.

The thought is that from this core idea and keyword, you then create a seed list of terms, expanding through related terms and synonyms of your center concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other factors.

At one point, Google was willing to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has opted though that they are going to scale down the access to the data obtained by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this impacts an ever increasing amount of data, being upwards of 80 %. This means that the days of basic and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will have to invest in a Google AdWords advertising account for you to use Google's proprietary information.


There are a variety of good keyword research tools out there in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be just one of the fastest ways to learn the real metrics for many niche areas. The main problem that is raised by this is how it affects the small businesses in Newcastle that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are trying to find more information on ways that you can try and get more accurate details and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Newcastle on1300 595 013 or visit,internetmarketingexpertsNewcastle.com.au

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