Digital Advertising Newcastle - What will 2016 hold for local small business?





Digital Advertising Newcastle is an intricate matter, and as we come into 2016, people are in a mentality where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can certainly never figure out what is around the bend, but if you find out the vital parts of the past and look for trends you can get a better understanding. This is specifically true for SEO. I hope to try and point out to you some of the major patterns that have been coming out in 2015 throughout the Newcastle SEO sector and the world. From this with any luck together we can try and figure out where to focus our efforts, this will be particularly useful if you are a local Newcastle business.

Think Local

This is the greatest developing trend and it is going to keep boosting in significance. This means that if you are an Newcastle company and you are looking for local clients, then this is fantastic. Starting with the changes from Google Pigeon, we saw an arising pattern that local Newcastle searches were actually ranking higher than business with national headquarters, or even sites on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines.

http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

And also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so watch out for them to help with your local search efforts.

Local-boosting tech patterns

There are a few technology areas which are quickly growing in other countries and are beginning to emerge in Australia and it won't be very long before they gain appeal in Newcastle.

Mobile wallets

Society is getting more and more used to having around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other fast 'contactless' paying technologies we are working towards mobile wallets. This will mean 2 points for a local Newcastle business. 1 - you need to be listening to growing trends, and make certain you have the capability to actually let people pay - as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2 - you can start taking advantage of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are something that has had expanding use overseas and we are finding them locally now too, but they are essentially other ways of getting promos to people locally. It works through Bluetooth, or even a free Wi-Fi, and it basically provides information or a discount to people who link or sign up to the Beacon. This means that customers at your Newcastle store, or even roaming past the area will be given more incentive to actually enter the store and make a purchase. It's a creative promotion tool that will continue to grow in 2016, but I wouldn't be surprised if technology and development changes this even further throughout the year.

Aps

We also will see even better use of Aps such as Snapchat and Periscope for creative ways such as advertising. This has been seen in America with national campaigns run by Dunkin' Donuts and Taco Bell employing these aps. It is amazing how individuals can keep reinventing ways to get their company out there, and the same might be done for your local business in Newcastle. Be creative and even look into what other people have done, especially when it comes to social media - if you see something you like, take note of it and find a way to integrate a similar idea into you own project.

My closing pieces of parting advice - and these are things that you can do now, today - would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don't have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Newcastle level, and also boost your authority and possibly even become a resource for people. This goes to your local SEO efforts which are key in 2016. So you will perhaps observe that the future actually looks efficient for Local businesses with patterns and technology pushing for even greater interaction at a 'community' level.


This is great for Newcastle businesses, so I hope that you are as thrilled as I am. With that in mind, if you are lo9oking for more SEO advice, or are wanting to increase your SEO efforts, then contact Internet Marketing Experts Newcastle on 1300 595 013 or visit, internetmarketingexpertsNewcastle.com.au

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