Mastering the Call to Action

Digital Advertising Newcastle

Digital Advertising in Newcastle means nothing if you have no idea how you can use your Call to Actions or (CTA's), because a Call to action may be the easiest way for you to develop a lead. It can make or break relying on how weak or strong your CTA is, therefore I wish to give you a few tips to make sure that you are doing the best you can to grow your brand and produce those critical leads.


Wording
Really simple, stay clear from generic words that are going to make you seem desperate or like you are pushing for a sale. For example, picking between the words, 'buy' and 'shop' as a CTA, one might think that they both mean the same thing. But you must understand that many people on the web have the tendency to avoid commitment, and so subconsciously even there is a inclination for most people to think that the phrase 'buy' is closing them into something, whilst 'shop' is a way for them to find out more details. The issue I am trying to make is that you really will need to take into account the wording and avoid words that have unplanned implications.

Shape and Colour
It may seem strange, but Shape and colour of your CTA can affect its success. In the world of Digital Advertising there have been a variety of reports into the concept of design and its affect upon a person's perception, and essentially one theory claims that curves are the most effective way to go. So, if you want to try and optimise even further, think about making the button for your call to action curved, rather than a rectangle.

Now, colour, this is one more area that there are a few theories on. Some people will have you think that green is fantastic because it indicates 'go', but to avoid red because it is 'stop', or that blue is calming so it would make customers more relaxed ... Ultimately there really isn't any conclusive evidence to suggest one option over some other, so just select what works best for your layout. One thing that I will mention though is that you should understand the font size and colour-- If you want your digital advertising to be most helpful in the Newcastle area, it is a great idea to try and make it different from the rest of your content, but don't go too crazy.

Location

Where your call to action is set is quite vital to digital advertising growth.

All that I mean by this is see to it that you don't have it stashed behind-the-scenes somewhere, or that you have way too much text that is complicating the Call to action.

Finally it all comes down to figuring out the combination that helps you, remember your wording, shape, colour, size and positioning of your brand's Call To Action, and when you bring all the factors together just think basic and think about your customer.

Upgrading your Online Sales with good CTA's.

If you would like to improve your digital marketing strategy in Newcastle or just want find out more about CTA's then don't hesitate to give us a call on 1300595013 or visit our website: www.InternetMarketingExpertsNewcastle.com.au.


This piece is written with a few tips in mind, and it originates from a fair bit of trial and error, but we would enjoy to hear some of your tips and feedback! So if you have been battling with CTAs, have found something that works, or even know of a colour that works for you, let us know, or want a few free tips call us on 1300 595 013.
Location: Newcastle NSW, Australia

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