Digital SEO Marketing Newcastle - Facebook Ads Lessons to raise your Effect


Digital SEO Marketing Newcastle is not as simple as constructing a website there are of countless different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I plan to share with you a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because Social media is essential to Digital SEO Marketing, and because there are plenty of things about Facebook Ads that I wished I knew when I initially started investing with them.

Lesson # 1 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you have to select a location. So if you are a local Newcastle Business then you will want to set the location to Newcastle. It just makes sense, right?

But what many people overlook is that they choose by default the option for "Everyone in this Location".

So I want to indicate to you what that actually means. - 'everyone in this location' means each person in whose Facebook says that they are actually in Newcastle will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who reside in Newcastle, or perhaps just people visiting.

So depending on your company, you may want to be targeting people that are visiting or even on holiday in Newcastle. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are likely to promote your business.

Lesson # 2 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, many Facebook users are young, and younger customers basically only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but regardless of whether you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you try out the amount of ads you want aimed solely to 'mobile.

Lesson # 3 - Image v Text

This is the main thing that I really had to remember when first starting. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you will need to ensure that you have a nice image in your ad and your font isn't too large.

Something that I generally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are relying on in the ad.

So be confident to keep this in mind and your ads will have more growth, and less automatic turndown by Facebook.

I hope these few tips and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing attempts in Newcastle.


If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Newcastle on 1300 595 013 or visit, .internetmarketingexpertsNewcastle.com.au.

Comments

Post a Comment

Popular posts from this blog

Digital SEO Marketing - The Struggle to discover what Google is 'not providing' you

Image
Digital SEO Marketing is a tough and intricate area, and some of the ways that helps make it even tougher is the way that Google is making it harder to find information. I am not often one to fuss about the way that Google changes - largely they are moving to get the SEO 'game' a more honest a worth driven market, but some things are still irritating. So what am I fussing about here? Well allow me to make an effort and clarify it this way. Irrespective of how you intend to structure your keyword research, it all starts with a specific core principle, one that you ought to develop by checking out your metrics and Google Analytics. The thought is that from this core idea and keyword, you then create a seed list of terms, expanding through related terms and synonyms of your center concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other factors. At one point, Google was willing to make all of ...
Read more

Internet Marketing Newcastle - What will 2016 hold for local business?

Image
Internet Marketing Newcastle is a complex matter, and as we enter 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can certainly never know what is around the bend, but if you figure out the important parts of the past and look for patterns you can get a better understanding. This is particularly true for SEO. I hope to try and point out to you some of the major news that have been emerging in 2015 throughout the Newcastle SEO sector and the world. From this hopefully together we can try and figure out where to focus our efforts, this will be specifically useful if you are a local Newcastle business. Think Local This is the most significant developing trend and it is going to keep increasing in significance. This means that if you are an Newcastle business and you are looking for local clients, then this is fantastic. Kicking off with th...
Read more

Internet Marketing Newcastle - Your Fundamental starting place for your SEO and Marketing Project

Image
Internet Marketing Newcastle is so important notwithstanding whether you are a local business or a large business. And if you have tried your hand at SEO and Marketing, and even if you have no idea where to start then this is a great place to start off. Over the previous ten years I have devoted a ludicrous amount of money and time figuring out the ideal way to have my websites producing income. If I had not had this sort of bad experiences I don't think I would ever been pushed into learning this material for myself. So take note, and listen to a few of the lessons I have found out so you can get the very best start possible, especially if you are a small company owner in Newcastle, or if you are just beginning with Internet Marketing. 1.) The biggest thing that I would like to demonstrate is that your SEO Campaign will take time and you can not be hesitant. I don't want you to be gambling away your life saving on some passing gimmick, but rather I would like to...
Read more